Operating from hubs across the UK and North America, Velstar brings over 20 years of retail heritage to the market. Following a series of strategic acquisitions—including performance, conversion rate optimisation (CRO), and enterprise B2B specialists—the agency offers a comprehensive, 360-degree service combining commercial strategy, sharp UX/UI design, and disciplined engineering. Global brands like Castore, French Connection, and Avon trust Velstar to scale their digital operations.
Velstar specialises in untangling technical complexity, from custom app development to advanced headless architectures. They excel at building highly engaging, agile storefronts that lower a merchant’s operational risk while accelerating revenue growth.
By combining their robust engineering capabilities with the Patchworks integration platform, Velstar ensures that frontend customer experiences are perfectly aligned with backend data. Patchworks serves as the seamless orchestrator beneath Velstar’s custom ecosystems, automating business-critical data flows across ERPs, CRMs, WMSs, and 3PLs. Together, Velstar and Patchworks eliminate fragmented manual workflows, optimise data accuracy, and empower growing merchants to scale their retail infrastructure with total confidence.
